Reformer pilates on demand. No instructor required in your property.
Discerning travellers choose hotels that invest in wellness. SelfRFORM puts a studio-quality reformer with an integrated screen in your hotel. Available to every guest, every stay, 24/7.
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We put a screen on a reformer. Your guests are going to love you for it.
You read that right. A proper studio-grade pilates reformer. The kind your guests pay 35€ a class for back home, sitting in your fitness space with a built-in screen. On that screen: a real instructor, real classes, ready to go. They arrive, press play, get to work. (You don't lift a finger and your rating goes up)
Every class. Any level. Whenever they want.
The guest who's been doing reformer pilates for six years has a class. The guest who's always been curious but never tried it has one too. Beginner to advanced. Twenty minutes to an hour. New classes added all the time. Your fitness space just got a whole lot more interesting.
No new staff. No scheduling. No compromise on quality. Just a wellness experience your guests will talk about.
The people booking your hotel tonight do pilates weekly back home. They're not stopping because they're travelling. Give them a reason to love you for it and return next time they're in town.
It's gone from niche to mainstream faster than anyone expected. The guests filling your hotel this season already know what a reformer is. And now you do too.
A screen. Done.
Studio-grade machine. Built-in screen. Library of on-demand classes taught by a real instructor. It lives in your fitness space. Your guests find it. They use it. They tell their friends. You take the credit.
Wellness isn't a hotel perk anymore. It's the reason people choose where to stay. Choose selfRFORM.
The global wellness economy is now worth over five trillion dollars and it is not slowing down. Travellers are no longer willing to leave their health routines at home. According to the Global Wellness Institute, wellness tourism is growing twice as fast as conventional tourism, and the guests driving that growth are choosing hotels specifically because of what those hotels offer. They are not on holiday from their practise, they are looking for somewhere to take it.
Reformer pilates sits at the centre of this shift. It has moved from boutique studio to mainstream practice faster than almost any other wellness category. The people booking hotels tonight, the ones who pay more, stay longer and come back, have a reformer session in their weekly routine. They search for it when they travel. And they remember the ones that have.
Get the answers you need.
SelfRFORM is a studio-grade pilates reformer with a built-in screen, installed in your hotel's fitness area. Guests access a library of on-demand classes taught by a certified instructor. From beginner to advanced, with sessions from twenty minutes to an hour, your guests can continue their routine while traveling.
Less than you think. A single reformer needs around 4 to 6 square metres. Most hotel fitness areas can accommodate one without losing anything. Two reformers fit comfortably in a space the size of a standard hotel room. We'll make it work with the space you have.
Every session starts with a short onboarding that familiarises guests with the machine before the class begins. The library includes beginner classes specifically designed for first-timers: guided, slow and safe. Experienced practitioners can skip straight to the class of their choice. Your guests are in good hands. Even when no one's in the room.
The budget depends on your property and desired setup. We work on a monthly fee per hotel covering the admin dashboard, the right to use the content library and all its updates, such as new instructors, classes and more. Hotels can choose to own the reformer outright or take it on a lease.
A certified professional pilates instructor with real studio experience. Someone who knows the reformer inside out and teaches it the way it should be taught. We'll share more about who that is very soon.
The library launches with classes across all levels and durations — from 20-minute express sessions to 60-minute full practices. New content is added regularly. Your guests who stay three nights or a full week will have something different to try each morning.
Almost nothing. The machine runs itself. Your hotel admin dashboard shows you usage data, device health and content updates, but it doesn't require daily management. Our support team will handle any query you might have.
We're offering founding membership to a selected number of hotels across Europe. One hardware investment and you get the machine, the screen, installation, everything. Your platform rate is locked permanently at our lowest price from the moment we sign. When our rate increases - and it will - founding members never pay more. Every class we ever produce, every new instructor, every system update will always be included.
The guests booking your hotel already have a reformer practice back home. They've been looking for this every time they travel. The question isn't whether they'll use it. It's whether your hotel is the one that finally gives it to them.